One-On-One Qualitative Sessions One-on-one qualitative research got its roots in the offline world in the form of face-to-face in-depth interviews (IDI�s). iModerate has taken the one-on-one qualitative research approach online, providing clients the depth and openness of an in-depth interview and the efficiencies of an online methodology. Our one-on-one qualitative sessions allow researchers to have candid conversations with respondents and probe deeply with each individual. Moreover, they alleviate the inherent pressures and biases of a group dynamic. These one-on-one qualitative interviews can be used in conjunction with an online survey or as a stand-alone qualitative tool. Whatever the application, these sessions help you effectively listen to consumers and achieve your research objectives.
One-On-One Qualitative Sessions
One-on-one qualitative sessions are different than traditional group methods in that they are individual discussions between moderator and respondent. The rich feedback from these conversations is then compiled to provide a holistic picture of the audience supported by rich details. This personalized interaction is ideal for uncovering consumer feelings, motivations and reasoning surrounding even the most sensitive topics. iModerate�s online approach gives respondents an added layer of comfort as they are essentially anonymous. This translates to a more open and honest conversation even when discussing the most sensitive of subjects.